This random idea about putting gorillas into everyday life situations wound up becoming a 112-page, fully illustrated coffee table (or toilet) book published by Adams Media.
We needed to sell copies, so…
We created a fully integrated campaign for the book, complete with social media, book trailers, posters and a launch party. Oddly enough, it helped boost sales. Similar to what you are about to click below.
What People and Animals Are Saying
“This book is like The Secret, only real. And with more gorillas.”
— Matthew Gasteir, Author, F.U. Penguin
“Good.”
— Koko, Signing Lowland Gorilla
Gorillas can’t get burned, as their hands are protected with a robust layer of awesome.
EVERYTHING IS BETTER WITH A GORILLA. Available everywhere books are sold.
A juggling act with a Gorilla will be a hit at any festival, party, or sidewalk.
EVERYTHING IS BETTER WITH A GORILLA. Available everywhere books are sold.
Gorillas: equal parts dashing looks and dazzling business acumen.
EVERYTHING IS BETTER WITH A GORILLA. Available everywhere books are sold.
If you know anything, you know that Gorillas are accomplished bargain hunters.
EVERYTHING IS BETTER WITH A GORILLA. Available everywhere books are sold.
Envelop yourself in the gentle, warming embrace of a Gorilla today.
EVERYTHING IS BETTER WITH A GORILLA. Available everywhere books are sold.
Go sailing with a Gorilla. It really is a day at the beach.
EVERYTHING IS BETTER WITH A GORILLA. Available everywhere books are sold.
The results of a gorilla daycare are indisputably superior to yours.
EVERYTHING IS BETTER WITH A GORILLA. Available everywhere books are sold.