Most local banks were portraying life in glossy moments and oversaturated colors. With First Hawaiian Bank, we wanted to relate to our consumers on the real. And refresh the brand in the meantime.

Rebrand

After the anthem spot aired, we launched a series of commercials that related to local ways and local values.

Local hero, Marcus Mariota banked at First Hawaiian Bank too. And even with his multi-million dollar signing bonus and NFL salary, he could still relate.

Landing Page

Elements of the integrated campaign drove consumers to a fully responsive site that aligned consumer milestones with relevant products from the bank.